Developing an Architecture Business Development Plan

Paul Bunton

Paul BuntonMany successful architects working for business firms struggle with the transition of practicing architecture to running an architecture business. They often lack the understanding of how to generate a stream of revenue, when their years of work have mainly been dedicated to drawing architecture design.

In all likelihood, most architects making the transition from a worker to a business owner have limited exposure to business development and marketing tools. In fact, their writing skills typically were restricted to developing a presentation or writing a project description. If there was ever any need for architect business development before, it certainly is required now.

The Methodical Method
Architectures should not only focus on their practice. Business development plan is also greatly important for them to become successful in running their new business. The primary aspect to consider when establishing a thriving plan is to build good relationships with targeted customers. You might have signed an agreement with your former employer to get rid of those active accounts but that wouldn’t signify that you won’t get involved to your former customers. Most particularly those customers who transferred their loyalty to new companies.

A new consumer base will then be involved. They include your co-workers, consultants, and some other professionals in the business. The directory of your clients is of great importance. They can actually act as profitable ideas for your business strategic plan in your field. The reason for this is the fact that they already know the kind of work you make as well as your performance. The list can bring success to your plan because they are familiar with your quality work. They have also obtained great amounts of confidence with regards to how you work.

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Paul BuntonObtaining your Services
One of the most important components to ensuyre the success of your business development plan is to know what your targeted clients are thinking. They are also using a procedure when deciding which architect can benefit them. Keep in mind that each of your clients is unique, so you have to be knowledgeable about their process of thinking.

Several customers might demand for lustrous pictures. They might need such images to detail the architectural aspect of the establishment. Various customers might ask totally different thing. They might just need simple and plain approach on the service that they need to suit their requirements. If you are able to know their thinking process, it will become easier for you to show that you are the company that they need. You can show them your abilities to solve their issues with the service that you offer.

Prevent from “Advertising” and Focus on “Serving”

No one enjoys being “sold” a product. Every client feels more comfortable in “buying” something rather than having it sold to them. In business, you need to learn the right attitude by trying not to sell. You need to focus on how you can help your clients to get the services that would resolve their problem. Once you are able to bring motivation to your customers, you can create a good relationship with them and would bring sales and revenue to your business.

Enthusiasm
Many times, you will need to farm out your architecture business development to someone who is passionate about architectural design. If selling is not really your forte, you won’t be successful with it. You will not also feel enthusiastic about it.

By developing an effective marketing strategy, on your own, or with a professional handling your architect business development plan, you can act like the architect you are, so that your new potential client will begin thinking of you and your company as “their” architect.

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